Juana Rodero

Helping leaders and teams thrive through change

Over 30 years leading end-to-end people management—aligning corporate culture and human capital with strategic business goals, scalability, and sustainable growth.

COMPANIES I'VE WORKED WITH
primark
warner
jti
carrefour
abengoa
camara
eae
repsol 2
About Me

My purpose is to challenge, uplift, and empower each individual to reach their best self and create exceptional outcomes for the company.

Experience leading large‑scale organizational transformations across Southern Europe (Spain, Italy, Portugal, and Turkey) in Retail, Entertainment, FMCG, and Industrial sectors.

foto gafas

In a fast-changing world shaped by AI and constant uncertainty, organizations need leaders who can adapt, transform and build resilient teams. I help companies navigate complexity and turn change into sustainable performance.

Topics I Discuss

01.

People & Culture Strategy

Aligning organizational values and workplace culture with business growth to drive engagement, retention, and strategic clarity across all teams.

02.

CBA & Labour Relations

Leading complex collective bargaining, union negotiations, and regulatory labor compliance while fostering constructive, stable workforce relations.

03.

Public Affairs & Communication

Managing internal alignment and external corporate messaging to protect brand reputation and maintain transparent stakeholder engagement.

04.

People Procedures & Processes

Designing scalable HR frameworks, policy governance, and seamless operational workflows that optimize organizational efficiency.

05.

Leadership & Performance

Implementing executive coaching, objective KPIs, and performance models to elevate managerial capabilities and team accountability.

 

06.

Future‑Ready Talent Succession

Building robust talent pipelines and strategic succession planning to identify, retain, and prepare the company’s next generation of leaders.

07.

Upskilling & Reskilling

Diagnosing organizational skill gaps and deploying high-impact training programs that prepare the workforce for digital and market shifts.

08.

Diversity
& Inclusion

Transforming diverse perspectives into a true competitive advantage by fostering an inclusive culture that maximizes every individual’s potential.