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Juana Rodero

Helping leaders and teams thrive through change

Leading end-to-end people management—aligning corporate culture and human capital with strategic business goals, scalability, and sustainable growth.

Juana Rodero

Helping leaders and teams thrive through change

Leading end-to-end people management—aligning corporate culture and human capital with strategic business goals, scalability, and sustainable growth.

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ABOUT ME

Leading Human Resources across Southern Europe — Spain, Italy, Portugal, and Turkey — in Retail, Entertainment, FMCG, and Industrial sectors has shaped a deep understanding of how People & Culture can accelerate business growth.

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In a fast‑moving landscape reshaped by AI and continuous uncertainty, organizations need leaders capable of adapting, transforming, and building resilient teams. My work supports business leaders in navigating complexity and converting change into sustainable performance.

My work focuses on connecting people strategy with the organization’s purpose, working with senior leaders to nurture environments where people feel empowered to grow with confidence.

A strong foundation in labour relations, corporate governance, and cultural transformation supports impactful change in fast‑growing, multi‑country organizations. Strategic expansion, digital HR innovation, and complex CBA negotiations with institutional stakeholders and regulatory authorities have been key components of this journey.

Transformation gains real momentum when leaders are supported to inspire teams, develop talent, and deliver meaningful results.

In a fast‑moving landscape reshaped by AI and continuous uncertainty, organizations need leaders capable of adapting, transforming, and building resilient teams. My work supports business leaders in navigating complexity and converting change into sustainable performance.
COMPANIES I'VE WORKED WITH
primark
warner
jti
carrefour
abengoa
camara
eae
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Topics I Discuss

01.

People & Culture Strategy

Aligning organizational values and workplace culture with business growth to drive engagement, retention, and strategic clarity across all teams.

02.

CBA & Labour Relations

Leading complex collective bargaining, union negotiations, and regulatory labor compliance while fostering constructive, stable workforce relations.

03.

Public Affairs & Communication

Managing internal alignment and external corporate messaging to protect brand reputation and maintain transparent stakeholder engagement.

04.

People Procedures & Processes

Designing scalable HR frameworks, policy governance, and seamless operational workflows that optimize organizational efficiency.

05.

Leadership & Performance

Implementing executive coaching, objective KPIs, and performance models to elevate managerial capabilities and team accountability.

06.

Future‑Ready Talent Succession

Building robust talent pipelines and strategic succession planning to identify, retain, and prepare the company’s next generation of leaders.

07.

Upskilling & Reskilling

Diagnosing organizational skill gaps and deploying high-impact training programs that prepare the workforce for digital and market shifts.

08.

Diversity
& Inclusion

Transforming diverse perspectives into a true competitive advantage by fostering an inclusive culture that maximizes every individual’s potential.